Once again, four quarters can buy you a little slice of heaven.
The beloved dollar pizza slice may be a much-missed relic of the recent past, but at least one pizza proprietor’s doing what he can to give his customers more bang for their buck.
Sana Ullah is back to selling slices for a buck at his two East Village joints — BD Star Pizza and 99 Cent Pizza — after charging patrons $1.50 starting last spring.
“I think one dollar is reasonable” for a slice, Ullah told The Post. “For so many, it’s the same thing. People [are] struggling. Yes, I sell more [slices], but also, I help people.
Customers are happy to save some dough.
“I had to rub my eyes there for a second,” said Chris Hinds, who spotted Ullah’s “99¢ Pizza” signs from two blocks away. “No one sells dollar slices anymore,” so “at a time when we’re all paying more for everything, it’s nice to see that its making a comeback.”
Frank Santangelo, 37, said he, too, is glad to see the true revival of the dollar slice.
“It’s about damn time,” said Santangelo, who lives nearby. “New York City hasn’t felt the same” without the quintessential dollar slice.
Like other shops across the city, rising production costs caused by rampant inflation forced Ullah to increase his cheese slice price to $1.50 in 2022.
“Everything’s gotten more expensive,” Ullah said. “Cheese, flour, napkins, dough.”
Last year, he tried selling dollar slices again at his 99 Cent Pizza shop on East 14th Street, only to raise prices by half-a-dollar within months.
Realizing many of his loyal customers seemed unwilling to fork over an extra 50¢, Ullah went back to selling dollar slices about four months ago, resulting in only a slight uptick in sales.
“If you help someone,” he said, “then someone will help you.”
Ullah said on Friday and Saturday nights, there are usually lines outside BD Star Pizza, located on Avenue A near 6th Street, and 99 Cent Pizza, on East 14th Street between 2nd and 3rd Avenues.
“Nothing like a dollar slice to soak up the alcohol,” Hinds said.
Pizza lover Gina Bennicasa, 44, gave her BD Star slice a fair “5 out of 10,” calling it a bit too cheesy for her taste.
